Fashionistas quivered with excitement at the news that H&M
joined hands with Maison Martin Margiela to create an elaborate fall/winter 2012 collection and finally, after months of suspense, the collection was finally revealed and the result is everything and more you could have ever imagined.
H&M is known for its penchant for fashion collaborations with important names in the fashion industry, so it was only a matter of time until the H&M turned towards Maison Martin Margiela with a proposal to join forces to create a collection that is much more affordable and that still captures the essence of both brands.
High-end label Maison Martin Margiela is known for its unique approach to fashion, and this characteristic can definitely be traced back to the fall/winter 2012 collection signed by the brand for H&M. Fierce, creative and packing innovative elements and proportions, the new collection signed Maison Martin Margiela for H&M underlines that it’s definitely not meant for the fainthearted.
The fall/winter 2012 season has been packed with eye catching elements, interesting proportions and fabrics and these elements are all found in the new collection that will make jaws drop. Although most designs follow soft, clean lines that look chic but still have a bit of boldness achieved through color, pattern, fabric twists or though layering, certain designs take a bolder approach to style, bringing the essence of Maison Martin Margiela to the surface through the use of oversized shapes and clashing structures. From oversized pliss
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